Synapse Massage & Bodywork is a well-established wellness spa in Oakland, CA, known for its team of expert therapists and personalized healing services. A WordPress website is developed to reflect the spa’s serene, professional identity and to provide a seamless booking and payment platform.
Key Responsibilities
- Built the site on WordPress, implementing a mobile-first responsive theme.
- Crafted a clear navigation structure: Home, About, Therapists, Services, Rates, Reviews, etc. based directly on the site’s menu.
- Designed layouts optimized for mobile responsiveness, ensuring readability and intuitive interaction across devices.
- Integrated an appointment booking system and gift-card purchase. Embedded dynamic, real-time client reviews to showcase social proof and trust.
- Organized and formatted therapist bios with structured headings to boost readability and organic search presence.
- Included clear calls-to-action such as “Schedule Now”, “Book Now”, and “Gift Certificates” for conversion optimization.
Impact & Benefits
Delivering Delight: Lasting Impact & Customer Benefits
- Visitors enjoy a seamless, mobile-optimized browsing and booking journey from exploring therapies to selecting therapists and scheduling an appointment.
- Automated online bookings and payments reduce administrative workload and minimize booking friction.
- The polished website reinforces trust by highlighting skilled therapists, glowing client testimonials, and clear service offerings
