Balloons in the Box is an inviting, user-friendly eCommerce platform offering helium balloon gift deliveries across the U.S. Customers can choose themed balloon bouquets (e.g., for birthdays, anniversaries), personalize their order with messages and voice recordings, select delivery dates, and enjoy rewards and blog content to elevate the shopping experience.
Key Responsibilities
- Developed the entire website from Adobe XD design mockups.
- Enabled users to choose from “ready-made” balloon bundles or customize their own (e.g., colors, themes).
- Built features allowing users to upload greeting notes and voice recordings to include with the delivery.
- Developed a date-picker so customers can schedule exact delivery on a specified date, a popular capability mentioned by customers.
- Integrated customer rewards to encourage repeat purchases (e.g., points for buy activity or referrals).
- Integrated a blog to share stories, gift ideas, and inspiration, enhancing engagement and SEO.
Impact & Benefits
Delivering Delight: Lasting Impact & Customer Benefits
- Custom greetings and voice notes make deliveries more memorable, boosting emotional engagement.
- Scheduling deliveries ensures the balloons arrive on time—a critical factor noted by users .
- A polished UI, consistent with Adobe XD visuals, stood out in a niche market, positioning the brand as creative and thoughtful.
- Loyalty incentives encourage return visits and customer retention.
