Allwear is a provider of sustainable, non-toxic apparel essentials built for everyday life. Redeveloped this Allwear eCommerce website, a modern and sustainable fashion brand, to deliver a seamless shopping experience. The site now features a clean and intuitive design, smooth navigation across categories, and detailed product pages with inclusive sizing options.
Key Responsibilities
- Relaunched the Allwear storefront using Shopify’s Dawn theme to modernize the UX and reflect the brand’s ethos.
- Implemented intuitive navigation, seamless shopping flows, and user-friendly features such as login, wishlist, cart, bundles and color variations.
- Integrated search, filtering, and sorting options to facilitate quick discovery for both goal-oriented and browsing shoppers.
- Structured the content with a clear hierarchy: features, benefits, pricing, and community access—allowing easy navigation for new users.
- Enabled color swatches, image galleries/zoom/rollover, and size charts to improve product transparency and selection clarity.
- Leveraged Dawn’s optimized load mechanisms—resulting in faster load times and a smoother mobile experience
Impact & Benefits
Impact & Benefits: Enhanced Design, Performance & Control
- Reduced user bounce rates, easier product discovery and exploration.
- Boosted shopper confidence with clear variant details and richer imagery.
- Enhanced mobile UX, likely increased conversions with faster page loads.
- Improved UX around product saving and checkout flow, increasing retention.
- Built trust with visitors via upfront shipping/returns info and FAQs.
